A link element stores a link to a web content item, or
to external content such as a web page.
Creating a link component
You create a link component when you want to reuse a link
in multiple places in your website.
Adding a link element to an item
You add a link element to a site area or content item when
you want a link to be used for a specific site area or content item.
Adding a link element to a template
You add a link element to an authoring template when you
want the link element to be used by a set of items that use the same
authoring template.